Tuesday
28 May 2024

                  Brisbane
         Powerhouse

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Content Summit Australia is a huge day of everything #content from the people and brands who do it best.

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Meet the speakers

Dee

Madigan

Executive Creative Director & Founding Partner

Campaign Edge

Dee is an award winning creative director who has worked on some of Australia’s largest brands in almost every category (including FMCG, banking and finance, health and education).
She got sick of selling people shit they didn’t need and started Campaign Edge in 2014 to work primarily in the progressive space.

She works for a range of unions and has been Creative Director for the Labor Party on 24 election campaigns, including the 2015, 2017 and 2020 QLD campaigns and the 2022 Federal election.
She is one of Australia’s leading campaign strategists and effectively uses creativity as a tool to persuade an audience.

She is a panellist on Gruen (ABC TV) and appears on The Latest and Sunrise (CH7). She is also the author of The Hard Sell (MUP 2014), as well as a contributing author on Mothermorphosis (MUP 2015), Perspectives on Change (ANU 2015) and Unbreakable (UQP 2017). She is on the board of Per Capita and Australians for Mental Health.

Her attention to detail is woeful. She can’t remember faces. And she has the attention span of a 3 year old. But apart from that, she’s quite good at what she does.

Dee is an award winning creative director who has worked on some of Australia’s largest brands in almost every category (including FMCG, banking and finance, health and education).
She got sick of selling people shit they didn’t need and started Campaign Edge in 2014 to work primarily in the progressive space.

She works for a range of unions and has been Creative Director for the Labor Party on 24 election campaigns, including the 2015, 2017 and 2020 QLD campaigns and the 2022 Federal election.
She is one of Australia’s leading campaign strategists and effectively uses creativity as a tool to persuade an audience.

She is a panellist on Gruen (ABC TV) and appears on The Latest and Sunrise (CH7). She is also the author of The Hard Sell (MUP 2014), as well as a contributing author on Mothermorphosis (MUP 2015), Perspectives on Change (ANU 2015) and Unbreakable (UQP 2017). She is on the board of Per Capita and Australians for Mental Health.

Her attention to detail is woeful. She can’t remember faces. And she has the attention span of a 3 year old. But apart from that, she’s quite good at what she does.

Lindene

Cleary

Chief Marketing Officer

Tourism Tasmania

Lindene Cleary is the Chief Marketing Officer of Tourism Tasmania, a role she commenced in March 2023 following five years as the organisation’s Head of Brand Marketing. In Lindene’s role she leads all aspects of strategically marketing the Tasmanian tourism brand within Australia and internationally, including brand communications, PR, content, digital marketing and partnerships.

Prior to joining Tourism Tasmania Lindene built her marketing career working with internationally recognised and trusted organisations such as The Coca-Cola Company and Diageo, across brand, communications, and digital, and within creative agencies. With over 20 years’ experience, Lindene’s career has seen her based domestically in Sydney, Canberra and Hobart, and internationally in Singapore, London and Seoul.  
  
Lindene is a proud Tasmanian with an inherent understanding of the importance of the tourism industry to Tasmania’s economy and community, and she is proud to tell the island state’s unique story to the world.

Lindene Cleary is the Chief Marketing Officer of Tourism Tasmania, a role she commenced in March 2023 following five years as the organisation’s Head of Brand Marketing. In Lindene’s role she leads all aspects of strategically marketing the Tasmanian tourism brand within Australia and internationally, including brand communications, PR, content, digital marketing and partnerships.

Prior to joining Tourism Tasmania Lindene built her marketing career working with internationally recognised and trusted organisations such as The Coca-Cola Company and Diageo, across brand, communications, and digital, and within creative agencies. With over 20 years’ experience, Lindene’s career has seen her based domestically in Sydney, Canberra and Hobart, and internationally in Singapore, London and Seoul.  
  
Lindene is a proud Tasmanian with an inherent understanding of the importance of the tourism industry to Tasmania’s economy and community, and she is proud to tell the island state’s unique story to the world.

Phil

Swan

Head of Digital

Brisbane Lions Football Club

Phil Swan is currently the Head of Digital at Brisbane Lions Football Club. Coming into his fourth year, he oversees their digital platforms and the content that gets created for them. Did somebody say 13,000 social posts last year?! Phil has a strong background in marketing with time spent at Billabong, Domino’s and Urban List, where he really found his love for content marketing.

Phil Swan is currently the Head of Digital at Brisbane Lions Football Club. Coming into his fourth year, he oversees their digital platforms and the content that gets created for them. Did somebody say 13,000 social posts last year?! Phil has a strong background in marketing with time spent at Billabong, Domino’s and Urban List, where he really found his love for content marketing.

Sarah (Sos)

Mattsson

Digital Content & Production Manager

Brisbane 2032 Olympic and Paralympic Games Organisation Committee

Sos’ love for content, digital, sport and travel have been rolled serendipitously into one role at the Brisbane 2032 Olympic and Paralympic Organising Committee. Sos worked at Tourism & Events Queensland for more than a decade, where people, places and their stories were uncovered and delivered in unique ways.

From websites to email, brand to internal comms, events and video shoots to social content, Sos has seen the power of content transcend borders, bridge cultures, open-up access, and unite people from all walks of life. Sos is ready to shine the light on the Olympic and Paralympic movements Down Under to push Brisbane, Queensland and Australia further on the global stage.

Sos’ love for content, digital, sport and travel have been rolled serendipitously into one role at the Brisbane 2032 Olympic and Paralympic Organising Committee. Sos worked at Tourism & Events Queensland for more than a decade, where people, places and their stories were uncovered and delivered in unique ways.

From websites to email, brand to internal comms, events and video shoots to social content, Sos has seen the power of content transcend borders, bridge cultures, open-up access, and unite people from all walks of life. Sos is ready to shine the light on the Olympic and Paralympic movements Down Under to push Brisbane, Queensland and Australia further on the global stage.

Kevin

Bui

Senior Content Designer

Atlassian

Kevin is a Senior Content Designer at Atlassian, where he creates the UI content and support documentation for Jira’s Automation platform. He fell in love with content design through his hobby of board games, and continues to gain content inspiration from board games and video games to this day.

When he’s not thinking about content and UX, Kevin spends his days watching anime with his wife and reading Disney books to his 2-year old son

Kevin is a Senior Content Designer at Atlassian, where he creates the UI content and support documentation for Jira’s Automation platform. He fell in love with content design through his hobby of board games, and continues to gain content inspiration from board games and video games to this day.

When he’s not thinking about content and UX, Kevin spends his days watching anime with his wife and reading Disney books to his 2-year old son

Brooke

Saward

Founder

Brooki Bakehouse

Brooke Saward is the founder of Brooki Bakehouse, a Brisbane bakery that found global fame on Tiktok and Instagram with a combined 2.3 million followers, of which was accumulated in just one year. As a storyteller, Brooke uses social media to drive crowds of visitors to her bakery in-store and online, by offering global shipping to reach audiences far and wide.

Brooke Saward is the founder of Brooki Bakehouse, a Brisbane bakery that found global fame on Tiktok and Instagram with a combined 2.3 million followers, of which was accumulated in just one year. As a storyteller, Brooke uses social media to drive crowds of visitors to her bakery in-store and online, by offering global shipping to reach audiences far and wide.

Plus many more!

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Presented by

Content Summit
Australia 2024

Bris Powerhouse
Tuesday 28 May

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