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Content Summit Australia 2026. 31st March to 1st of April. Brisbane Powerhouse.

Content Summit Australia is where marketers, strategists and creatives come together to talk all things content – from brand storytelling and strategy to social, video, design and audience engagement.

Featuring two packed days at the Brisbane Powerhouse, you’ll hear from the people and brands doing content best, through inspiring keynotes, real-talk panels and deep thinky sessions across three dedicated content tracks.

Meet the speakers

Lucy Blakiston

Creator

Sh*t You Should Care About

Emily Yeo

Strategy Director

The New York Times

Tim Cossens

Creative Manager

Brisbane Broncos

Greg Attwells

Director

36 Months

Daniel Klug

Former Head of CSR Partnerships

TikTok for Business AU/NZ

Sam McNamara headshot

Sam McNamara

Founder and CEO

Getahead

Who attends?

650+ marketing delegates attended Content Summit Australia in 2025 from across the industries of Education & Training, Advertising / Media / Entertainment, Sales & Marketing, Government / Defence, Banking & Financial Services, HR & Recruitment.

Attendees by Industry

2025

Government and defence - 16%
60%
Education and training - 14%
40%
Advertising and media - 13%
30%
Healthcare and medical - 12%
20%

Attendees Job Level

2025

Middle management - 36%
80%
Entry level - 19%
45%
Senior Management - 13%
25%
Director and Head - 7%
10%

Key dates

Early Bird tickets go on sale: August 2025

First speaker announcement: September 2025

Early Bird tickets end: 31 January 2026 (or sooner if sold out)

Event dates: 31 March & 1 April 2026

Learn more

Testimonials:

Our past events:

Content Summit Australia 2025

Content Summit Australia 2024

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Sam McNamara

Sam McNamara is the founder and CEO of Getahead, the jobs app dubbed “Tinder for jobs.” Known socially for its viral street interview series with nearly a billion organic views, Getahead has built one of the most-watched content brands in the country.

But it’s the app itself that’s reshaping how the next generation finds work in hospitality, retail and other fast-hiring industries, turning hiring into a process that’s fast, fun and personality driven. Backed by Tinder’s founder and other top investors, Getahead is proving that job matching can happen in minutes, not months.

Amelia Chappelow

Amelia Chappelow is a globally recognised showrunner and executive producer. From pioneering digital-first journalism at the ABC in the early 2000s to reimagining triple j for the streaming era, Amelia has shaped some of the most iconic projects in Australian media, including evolving Like a Version into the podcast phenomenon it is today.

Her work now spans Australia, Asia and the US, with credits across Spotify chart-toppers and award-winning shows like Who is Daniel Johns?, Tough Love with Linda Marigliano, and hit podcasts with Seth Rogen, Jameela Jamil and more recently Blue Eyed Kayla Jade. As Head of Content at MIK Studio, Amelia continues to champion diverse voices and lead creative teams that deliver stories audiences can’t stop binging.

Whether she’s building new platforms, partnering with global talent or judging the world’s biggest media awards, Amelia is setting the agenda for the next era of storytelling – and showing marketers how to craft content that truly travels.

Tim Cossens

Tim is the Creative Manager at the Brisbane Broncos, with close to a decade of experience in professional sport across Australia and New Zealand. He’s led and created content for some of the region’s biggest sporting brands, including the New Zealand Warriors and Queensland Maroons, before taking on his current role with the Broncos.

Tim’s work has kickstarted a culture shift in the way athletes and teams tell their stories, interact with their fans and approach content. Passionate about the power of storytelling in sport, he continues to focus on helping teams find their voice and engage audiences in meaningful, creative ways.

Emily Yeo

Emily Yeo is an expert in brand storytelling, currently leading advertising strategy for consumer brands at The New York Times. Through her experience across influencers, social media and publishers, Emily aims to find that sweet spot between brand objectives and audience value, shaping campaigns that feel less like ads and more like stories worth sharing.

Across her career, she’s worked on multi-million dollar partnerships with Google and grocery delivery company Instacart, content programs for brands like Tourism Australia, Hyundai, Crate + Barrel and PUMA and countless brand pitches in between.

Based in New York for the past decade, Emily still drops Aussie phrases that leave her colleagues scratching their heads – but when it comes to selling in big ideas, she speaks a language every marketer understands.

Greg Attwells

From eight years at award-winning film production company FINCH to leading a national movement, Greg Attwells knows how to turn ideas into impact. After co-founding Creatable to inspire underrepresented students about the future of work, Greg launched 36 Months – a campaign for healthy teen development that successfully pushed to raise the minimum age of social media from 13 to 16 in Australia, the first law of its kind anywhere in the world.

Greg’s superpower lies in crafting narratives that clarify vision and strategy, then backing them up with rigorous execution. His work has been recognised with major awards across Cannes Lions, Spikes Asia, ADFEST, Mumbrella, D&AD and more.

Lucy Blakiston

Lucy Blakiston makes the news make sense. As author and creator of Sh*t You Should Care About – aka SYSCA, the global multimedia brand that’s part newsletter, part podcast, part Instagram phenomenon – she’s built one of the most engaged Gen Z audiences in the world.

SYSCA has a highly engaged audience with 3.4 million on Instagram, 370,000 subscribers to their Substack newsletter (72% open rate) and runs two hit podcasts, Sh*t Show and Culture Vulture. From dissecting global news to covering pop culture with humour and heart, SYSCA proves serious content can be both accessible and entertaining. Lucy has also collaborated with brands like Bumble, Universal Music Group and HBO Max.

She shares her unique insight into brand-building and Gen Z audiences through her speaking and consultancy work.

“At Sh*t You Should Care About we whole-bloody-heartedly believe that we should all be able to understand the news and the world around us because it’s happening to all of us. So that’s exactly what we help to do. We cut through the bullshit, the jargon, the clickbait – all of the shit that makes information feel inaccessible – and make it accessible (with a few Harry Styles pictures thrown in there for good measure).”

Daniel Klug

Daniel Klug is a creative and partnerships leader who builds ideas, programs and platforms that drive impact – commercially, culturally and socially.

Before moving into the world of platforms, he was Head of Social at Clemenger BBDO, helping some of Australia’s most iconic brands find their voice. From there, he joined TikTok as one of the platform’s first five employees in Australia (and its very first creative).

Over five years, Daniel helped write TikTok’s commercial playbook for AUNZ and beyond, launched its first global social impact program, Good Launchpad, and drove purpose-led partnerships between brands, creators and NGOs around the world.

He’s led global campaigns, built award-winning initiatives and carved out roles that didn’t exist, all in service of creativity that actually does something. These days, he’s consulting on big ideas while also wranging his best project yet: his young son, Magnus.